Planning, Pressure & Shame
When we launched our business in 2019, something caught us off guard. After years of field-testing different prototypes with ourselves and friends, we finally had our planner system on the market. The planner had become an indispensable part of our own lives, and we wanted to get it into the hands of others. Orders poured in and we were thrilled to see how other women would use this tool to fuel their goals.
But then we started getting emails and messages from women wanting to know how we thought they should spend their time. They weren't just wondering whether they were doing this planning thing right—they were wondering if they needed to overhaul their entire lives in order to justify having bought a planner in the first place. These women were feeling both pressure to make perfect plans and shame when their days turned out differently than they imagined. Some were even feeling weighed down by the perception that their planner should look beautiful, even in the midst of their planning.
Now, don't get us wrong, we're down for an artful planner spread any day. And we believe there is so much to be learned from the planning community–hacks, tricks, best practices, etc. But we don't believe that intentional living—and planning as a means to form an intentional life—has to be laden with pressure and shame. We believe quite the opposite.
Using a planner is not about super-womaning our way to an awesome life, or about forcing those around us to bend their lives to make our dreams happen. It's not always about making a lot of money, or reaching an impressive personal goal, or cramming our life as full as it possibly can be. It's not about making inflexible plans that don't adapt as we go.
But we also know that giving up all of our power to be proactive is a sure path to overwhelm. We believe planning is about forming a rhythm that leads to a lifestyle that fuels realistic and life-giving goals, so that those goals can in turn breathe life into your rhythms. We've found this is only possible if you take a self-compassionate approach to planning.
What is self-compassionate planning? It is making the best plans you can—consistently over a lot of days—and yet having grace on yourself as you go, knowing that plans do change and that flexibility is key.
Friend, we don't know your biggest dreams, your biggest pain points, or the goals you've set for yourself this year. But we're excited to put the Evergreen Planner in your hands as a tool that you use to reach those goals.
And as for a self-compassionate mindset?
Well, we've got something for that too.
We're passionate about helping women craft intentional lifestyles that empower them to achieve their most life-giving goals. When our team gets together to support each other, we end up having these amazing conversations that encourage each of us to stay focused on the things that matter most.
So we decided to throw up some mics so we could share our conversations with you.
On October 4th, 2021 (that's this Monday!), we're launching our podcast: Make Space to Thrive.
Our first season will run for eight episodes, and will be available on all the major platforms.
We'll be talking about our four rules of planning, taking a deep dive into our R.O.O.T.E.D. goals system, discussing planning while postpartum, how we plan our days & weeks and so much more. We're so excited to share all we have learned and are learning with you all. But more than anything, we're excited about taking some of the pressure off, and bringing encouragement to the wonderful women we have met since launching our business. This podcast is for each of you, from our hearts.